Even long after COVID is a faint memory, there is no doubt that there will never be an exact return to our previous way of doing things. Humans are adaptable by nature and they learn to adjust, no matter the predicament. Because of this, many new commercial, industrial, and social methods will rise out of the wreckage that COVID leaves in its wake. Women, especially, have taken the initiative to come up with their own start-ups during quarantine and the number of female entrepreneurs has grown tremendously.

In addition to taking care of their homes and homeschooling their children, couples all over the country have discussed what a two-parent income means for their family’s future. Because of all the restrictions due to lockdowns and social limitations, women entrepreneurs have been able to look inward and truly prioritize what they are passionate about and what they are able to do with the resources they have left. 

Some entrepreneurs take an existing idea and improve upon it. The online dating scene has existed for years but was completely uprooted by the virus. Shar Dubey, the CEO of Match Group, took a step back to examine this problem in a world of social distancing and she decided to update the format of Tinder, Match, and Plenty of Fish. Humans need a connection, so she enabled these apps with advanced video features, including livestream and one-to-one chat abilities. By observing from afar, she has been able to see how her experiment is going. Tinder has become a source of information on a global scale, with anxious Americans quizzing their international counterparts. Match even provides a coaching hotline to provide tips on navigating the new online dating landscape. 

Eliza Blank was already running The Sill, a successful plant-selling business. All of her stores shut down because of COVID but her e-commerce storefront maintained a profit. Still, she was losing money on her five brick and mortar locations. She decided to take the opportunity of this downtime to address concerns made by her staff regarding career paths and training confidence before working with customers. She rewrote the training process and employee education directives.

Iman Abuzeid launched Incredible Health in order to make the hiring process for nurses three to four times faster. The platform vets nursing candidates, the hospitals pay for their subscriptions, and the application’s algorithms find the best matches for each job. Iman strongly believes that, in addition to times of need, diversity is another driver of innovation.


Located in Jacksonville, Florida, Dr. Catherine Barnes is an established educator and author. She is also the owner of two businesses: Sudden Impact Solutions and Dare 2 Dream Travel Agency. At Sudden Impact Solutions, Catherine provides expert consulting and coaching services, helping women reach their potential through personal and professional development, as well as mental health first aid training. She opened Dare 2 Dream Travel Agency almost five years ago.